Should be your full street address (including city and zip).
If it works on Google Maps, it will work here.
Right click on Google Maps and select what's here to get the Longitude and Latitude for a spot.
Should be your full URL with no trailing slash, e.g. "http://www.yoursite.com"
Brief, concise description about the tag; i.e. headline or slogan from the website.
Please give us the full information for the Tag you need updated.